The World of maps has changed dramatically in recent years both in terms of businesses and individuals and since the dawn of the internet and the arrival of the smartphone, mapping services have been making more detailed maps which provide a more accurate and user friendly service. When the smartphone first arrived we had the Apple mapping app and Google maps amongst a few other pretenders to the throne. These applications did what they needed to, but there was always something missing, step forward a company called Visioglobe, a mapping solutions business who wants their business and individual clients to find out where they want to go with ease.
Why?
The essence of the human mind is to continuously seek to change, alter and ultimately improve pre-existing services in order to give users a better experience. This is exactly what Visioglobe have set out to do with their revolutionary mapping service.
Their Mission
This company previously focussed on the outdoor environment, using high-tech GPS and geofencing software to not just give users a map of the great outdoors, but a map that would offer 3D images which would better serve their users. The outdoor maps has helped people navigate ski slopes, golf courses and hiking paths through the use of the software on a PDA device. In 2011, the company decided to focus their efforts on revolutionizing indoor mapping and allow users to access this information via their smartphone. The focus at the moment lies within airports, shopping centers and hospitals in the USA. This shift in focus is what will set them above the competition because as yet, the indoor mapping that we have is very difficult to navigate. If you have ever searched for a store inside a shopping mall then you will know how difficult it is to find, even with an application, this service changes that altogether.
How Can Business’ Benefit?
Business’ can benefit greatly from this mapping solution in a number of different ways which will bring more customers through their doors. Firstly the ability for a user to find you with ease is a great benefit, especially if your business is located in the far end of a shopping mall. Secondly, because the map is smart and informative, users will be able to discover your store whilst browsing their map, they will be able to see information such as opening hours, promotions and other important information. This is more than just a map, this is a shop window which tells customers where to go.
Paper maps went away a long time ago, or at least the ordnance survey-stype maps did, when the smartphone came along and we could access maps from our pockets. The mapping applications on offer are now also looking like relics of the past since this mapping solutions application form Visioglobe has come along. With a user-friendly design, easy to use interface and highly detailed and informative mapping service, this company have changed the face of mapping forever.
